Why watch YouTube videos on smartphone or tablet screen, when much more than the option is often there in your family?
YouTube video managing Director of global solutions Debbie Weinstein showed in his blog that the screens are the fastest growing way that the Google-owned video site consumes more than 150 million hours of watch time per day, and it opened some new ways for advertisers to target more than half (according to Nielsen) of 18 – to 49-year-old, who is either an or light viewers of TV, adding that more than 90% of this group watching a video on YouTube.
Weinstein said that “in the coming months” – an option for TV screens will be added to Google Adwords and doubleclick bid Manager, joining the existing options for computers, mobile phones and tablets. She added that advertisers can change their creative to make sure it’s optimized for television, and it also led Ipsos laboratory experiments scientists have discovered that advertising on YouTube can be seen on TV screens drove an average of 47 percent lifts in AD Recall and 35% in intention.
Google Adwords now has a new segment called light TV viewers enabling brands to reach people who consume most of their TV and video content online computers, mobile phones, tablets, and television—and may not be available through traditional media.
Finally, Weinstein showed that advertisers using Google can now access full-length TV inventory on TV YouTube, which debuted in April of last year, and content from some American cable networks will be part of the preferred compositions of the Google.
She wrote, “as marketers continue to break the silos and think of complex media-plans, we are happy to provide the opportunity, because while the TV screen is large and growing fast, they are everywhere, and the key is to connect with the audience, where they look.”