Why e-Commerce brands need to diversify when they rely on other platforms

Recently Facebook and the scandal, Cambridge analyst, as well as the impending introduction of the GDPR, send marketing the world into a speculative tizzy. There are some early consequences that have already begun to bear fruit that have no significant impact on the ability of brands, publishers and influencers to conduct business the way they used to and, more importantly, to sell things and make money.

One of the latest examples of such changes have affected LIKEtoKNOW.he is an innovative and practically everywhere-shopping discovery app that displays the influence of Instagram content. Was LIKEtoKNOW.previously, the user could simply “like” fashion after the lifestyle of this factor and that was with the tag #LTK or icon and the email that included links to purchase goods was sent directly to their Inbox.

They were very popular in the organization of sales of electronic Commerce at the level of brands, retailers and influential. Research recently showed that four out of every five visits to a mobile web Nordstrom coming from the direction of movement are controlled by authorities and 79 percent from rewardStyle (LIKEtoKNOW.its parent company) and the LIKEtoKNOW.it in 2017. Generation Z and millennial shopper in particular prefer this a very smooth experience for informed authority, which they love.

It’s all too painful, though familiar (Facebook circa 2014), a reminder that we have no control over what we do not possess.

As of last week, as stores will no longer be forbidden on Instagram, and the LIKEtoKNOW.users will only be able to shop using the functions of the screen, which is great, but not as frictionless as using Instagram likes. This can have a huge impact on the ability of both authorities’ to be paid as the cost of branches and fashion brands/retailers for conversion through influencer marketing.

It’s all too painful, though familiar (Facebook circa 2014), a reminder that we have no control over what we do not possess.

A lot of brands, publishers and influencers created a business or trading platforms other people (aka Facebook, Google, Amazon, walmart, Sephora, etc.) because of its scale and the efficiency of their delivery. But scale does not exist without risk, because we rely on technology that fully belongs to someone else who may make changes without prior notice.

So how to balance control and scale in the commercial ecosystem? Diversification.

It’s important for brands and influencers to invest in its digital Commerce trends in addition to selling its products on third-party sites. Authorities should not only Instagram famous, but also invest in their blogs and to offer an option on their website to shop their Instagram. Authorities can also use cross-promote Content to diversify your presence on multiple social platforms. While they may have the basic Platform, it is recommended to try and boost cooperation in several areas.

Brands and retailers need to upgrade their experience of e-Commerce and, if possible, to bring their technology to the party of electronic Commerce on the basis of direct integration and not just relying on other platforms’ technology. This can be a daunting task due to legacy systems and disparate marketing organizations, but it will go a long way to reduce the impact. There are several known software vendors that can help You to create your own store to be as friendly and socially optimized.

This is only the beginning, and we know that there will be more control and protection of data in the near future that will have an impact on the features and functions of the platform that we rely on. In short, don’t put all your eggs in one basket, especially if it’s someone else’s basket.

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