What heat? This store opens Christmas shop 145 days ahead of the big day

  • What heat? This store opens Christmas shop 145 days ahead of the big day
    Independent.t. E.
    Selfridge, despite the return of heat to open a Christmas store for those who have already partaken of the festive winter mood.
    https://www.independent.ie/business/world/what-heatwave-this-department-store-opens-christmas-shop-145-days-ahead-of-big-day-37178286.html
    https://www.independent.ie/incoming/article37178267.ece/8729d/AUTOCROP/h342/sel%20002.jpg

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Selfridge, despite the return of heat to open a Christmas store for those who have already partaken of the festive winter mood.

The Department proudly announced that he was again first in the world will present their Christmas section – 145 days before the event – the shelves are already loaded with tinsel, sequins and snowflakes, decorated in shades frosty morning.

The store will stock the peak in September, when customers will be able to choose from 3,800 items starting from £1.95 pencil souvenir on a range of decorative neon signs for sale for around £8,500.

Hall said that ongoing commercial success during the summer to run the store, translated into year-on-year record sales, driven by domestic as the beginning of Christmas shoppers and souvenir-hunting tourists.

This year it will be expanded and Christmas gifts for Pets, the ability to create personal family Christmas jumper and more than 50 kinds of tinsel in the price range from £3 to £15 for “the ultimate tinsel garland”.

Selfridge Christmas and home buyer Eleanor Gregory said: “We have so many customers coming from all over the world, wanting to pick up holiday decorations and gifts for their London summer vacation, they can’t buy at home.


The buyer passes the actor dressed as Santa at the launch of “Selfridges” Christmas shop flagship store on Oxford Street, London, 145 days before Christmas. Press Association photo. Capture date: Thursday 2 August 2018. This year’s theme was presented as ‘Selfridge rock Christmas’. Photo should read: Kirsty O’connor/PA wire

“Our start of the summer Christmas shop just meets the growing needs for convenience shopping outside the traditional Christmas season, many of our clients.

“They include a large number of domestic customers who love Christmas shop very early in the year to get it wrapped and take them off the list.

“They also tell us they like to be able to choose the best choice, and the choice we offer the most comprehensive.”

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