A week and a half before she started pre-week broadcast with NBCUniversal annual event at Radio city music Hall, the head of the advertising Department of the company Linda Yaccarino just added a presidential appointment to advance her crowded plate.
Yaccarino was among the people that the President trump today in the morning they serve a two year term on the President’s Council on sports, fitness and nutrition.
Former Adweek cover the subject joins appointees, including New England Patriots head coach bill Belichick (longtime trump PAL), Dr. Mehmet Oz, a former bodybuilder (the Incredible Hulk, and star), Lou Ferrigno, a former MLB players johnny Damon and Mariano Rivera, the star volleyball misty may-Treanor, former NFL star Herschel Walker and lpga Natalie Gulbis.
Riviera may-Treanor and Walker will serve as co-chairs of the Council. Full list of nominees can be found here.
Some of these people—Damon, Ferrigno and walkers—previously worked with trump on the apprentice on NBC. Yaccarino joined NBCUniversal in 2011, and took on the advertising sales for the company, a year later, in the last three seasons of the show “candidate” under trump.
Yaccarino has so far refrained from commenting about his appointment, but NBCU REP said that she was recommended for the post of one of its NBCUniversal advertising clients.
Update: Yaccarino on Twitter late Friday Afternoon that “a hockey & soccer mom”, “honored” to join the Council.
This is a hockey & soccer mom saw how valuable youth sports for children. This instills confidence, teaches teamwork and promotes a healthy lifestyle. I look forward to moving this to the youth of America. Honored to be part of the Council @FitnessGov on sports, fitness and nutrition.
Linda Yaccarino (@lindayacc) may 4, 2018
Trump signed a decree in February changing the focus of the Council’s youth engagement activities, as well as promote fitness, health and nutrition of Americans.
Yaccarino two children both grew up involved in sports and played hockey while Penn, the head of the advertising Department is passionate about fitness. She last year told Adweek that she has “a passion for the Flywheel”.
The news of the appointment Yaccarino came just hours after trump tweeted about NBC news issuing a correction to his report that the feds wiretapped the phone of his lawyer, Michael Cohen.
News wrong again! They cite “sources” who are always wrong. The problem, like many others, sources probably did not exist, they were fabricated, fantastic! NBC, my former home with a student, now as bad as fake news from CNN. Sad!
— Donald J. trump (@realDonaldTrump) may 4, 2018
Yaccarino adding her duties just before the upfront this year, which will be held on Monday, may 14. Two months ago she announced that NBCUniversal will be 10 percent less advertising for all Prime time its portfolio of original shows starting this fall, and creating a 60-second pod of audience-targeted advertising in every primetime Original shows.
She will talk about those proposals, as well as several other new advertising formats during the event.