Top of the Irish food startups to enter the Lion’s den to fight

  • Top of the Irish food startups to enter the Lion’s den to fight
    Independent.t. E.
    Five leading grocery startups will get the opportunity to fight in front of a group of prominent business leaders in this year’s national Food and drink conference.
    https://www.independent.ie/business/small-business/irelands-top-food-startups-enter-the-lions-den-to-battle-it-out-37237733.html
    https://www.independent.ie/incoming/article36129026.ece/7c173/AUTOCROP/h342/download%2010.jpg

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Five leading grocery startups will get the opportunity to fight in front of a group of prominent business leaders in this year’s national Food and drink conference.

In the ‘Lion’s den’ competition, held for the third consecutive year, offers a top prize worth over € 5,000 at the event next month.

Export ready food start-UPS can enter, fighting for the chance to broaden their international exposure, free exhibition stand at the international food exhibition (IFE) in London in March next year up for grabs.

The five selected firms will be given ten minutes to impress the jury, which include Jackie Marsh butlers pantry, investor day Dragon Alison Cowzer, VITHIT founder Gary Lavin and applegreen in Conor lucey.

IFE attracts more than 30,000 major food and beverage buyers from 108 countries, and the winner will also get €1,500 cash for expenses.

National Food and drink conference and exhibition will take place on 5 September in the Convention centre, Citywest, Dublin.

Organic food startup with the ambition to connect the health of the soil for food, Ana Dairy products, left with the main prize at the event last year.

The founder of dairy Ana Kevin Kennedy appealed to the independent.t. E. after the announcement of pitching result.

“To be fair, the other teams were fantastic and they were way ahead of us in terms of sales in the domestic market, but our company is based on exports. So we had to spend time in seeing how the export works and see if we can make it to scale. If we can’t make it to scale, it’s not a runner”, he said.

“It becomes in the eyes of the people who is in this industry and you can ask me questions, it’s really key, because they know what they are doing. If I ask a question I cannot answer, I will go and ask why I can’t do it.”

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