Terry Meyer fondly recalls the time she called the Executive creative Director of D’arcy Masius Benton and Bowles and laid down in the law. “You told me that on the day of the birth I want?” she asked. And he did it. A few days later, now waiting in the lobby.
It was sandy Greenberg.
Mayer and Greenberg are unique in the world of advertising. They have risen the ranks of Agency creative Directors in the world in the 1980-ies, when many women stayed with rising at all. Now they run their own shop, which despite its small size (50 persons), offers a mega clients including Disney, Gerber, and Hartford—the latter of which just signed to the Agency in the AOR last Tuesday.
A large sign marks on EFFIE-winning work, but also to a culture that bucks industry norms: women make up 60 percent of the leadership of Terry and sandy, and diversity is the standard. Mayer spoke about his team of “like-minded, compassionate and passionate, hard-working people who want to do a great job and not the goats.”
It shows. When Meyer heard about the discrimination transgender people face in hairdressing, the Agency came up with the strands on the TRANS, which embodies the Barber pole (pink, white, and blue) to commemorate the adoption of the shops. Within two weeks he went national. “When you do this for a living,” Meyer said, “you want to return.”
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