IPG Mediabrands’ culture-oriented media Agency Initiative welcomed Michael storm as chief Director of Analytics, starting from may 7.
Storm will be responsible for the leadership culture of the Agency, intelligence division (CIA), working with product and delivery teams to check whether they are against the CIA, in particular, statements and instruments of the Agency. He will report to the Director-General, United States Amy Armstrong and chief data and Analytics officer Jarrod Martin.
“In our industry, information is only as strong as the people who are collecting, analysing and using of it. Michael has an incredible ability to highlight the most important insights and to enable them to create relationships between the brands we work with and cultural trends that are most important to the target audience,” said Armstrong in his statement, adding that the storm will bring “even more firepower to our data and analytical capabilities.”
Storm joins the initiative from the heart and science, where he held the position of managing Director and led the marketing science team, which consisted of traditional media analysts, specialists, data processing and database management system, reporting and experts in the field of measurements and low intelligence.
“Until now, analysts have focused on squeezing every last ounce of efficiency from corrupted media which is only part of a more complex and multi-level brand-consumer conversation,” storm said in a statement.
“There is an urgent need to develop Analytics in addition to traditional points of connection that consumers are increasingly reluctant to use them to attract more organic cultural-centric the high cost of connectivity”, he added. “Nobody knows the culture better than initiative and I am pleased to join the team at this turning point for the industry in General and Agency in particular.”
Rental of storms follows the arrival of Pele Cortizo-Burgess as chief officer of the US strategy in the beginning of the year. Other recent hires include chief digital officer Beth Maha communications and chief design Director David Stopforth. Amazon has consolidated its global media account to IPG Mediabrands in November last year.
The former storms the shop, hearts & Sciences, was named breakthrough Agency Adweek media in the year 2017, after the victory of Procter & Gamble and at&T for seven months. The Agency has hired A. J. Storinge from GroupM to serve as Executive Director, media accounts AT&T in February and was named media Agency of record for the biotechnology company amgen in March.