The incision is now selling t-shirts with the image of their own headlines, pop culture and more

New York magazine’s the cut included in the merchandise business. For $24.99, white shirt, modeled after the Instagram cut Quote cards with key words, headings and references to pop culture, now available on Amazon.

“We thought it was funny in principle. Some of us said that we wanted to make our own custom t-shirts and we thought we had to cut the headers can be a fun and ironic when worn on the body, not the title of the article,” Stella Bugbee, President and editor cut, said.

Examples include: “engagement chicken” (as a hint that Meghan Markle and Prince Harry doing when he made the proposal), “the wind is very deceptive” (link President trump’s quip about the force that pulls hair) and “give me bacon in the world” (rapper KARDi B response to fans, who—accurately—predicted she was pregnant).

“It’s just editorial approach, but on the new carrier, in this case, t-shirts,” said Bugbee.

New tee will be released every week with titles or phrases and references to pop culture.

Bugbee can’t tell you how many in new York city brand media profits from each sale on Amazon. She said that she could see, in the end, readers can assume what phrases or titles should be put on the tees.

“It’s not a major company-managing flow at this point. The thing is to have fun—for readers and for us,” said Bugbee.

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