Steve Dempsey: with friends like these Facebook

  • Steve Dempsey: with friends like these Facebook
    Independent.t. E.
    Who wanted to be one of the handlers, PR Mark Zuckerberg? Remember when he said, “a squirrel die in front of your house may be more relevant to Your interests than people dying in Africa”? Remember when he said that the idea that Russia can sway the election – “crazy”? Remember when he said that Holocaust denial is not to be censored on Facebook, because it could be unintentional?
    https://www.independent.ie/business/media/steve-dempsey-with-facebook-friends-like-these-37229341.html
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Who wanted to be one of the handlers, PR Mark Zuckerberg? Remember when he said, “a squirrel die in front of your house may be more relevant to Your interests than people dying in Africa”? Remember when he said that the idea that Russia can sway the election – “crazy”? Remember when he said that Holocaust denial is not to be censored on Facebook, because it could be unintentional?

This week he was himself again shooting in the foot was reported to be saying that publishers are not working with social media giant: “I’ll hold you in my arms to her dying business, both in the hospice.”

Here in Aussie. The document also claimed Campbell brown, who leads news partnerships, Facebook, said Zuckerberg in the photo, don’t care about publishers and social media is no longer interested in communicating with publishers about the movement refers to their web sites. Brown said that the history of Australia does not reflect the discussion. But regardless of the insensitivity or the veracity of the comments, what if Zuckerberg right? What if publishers should work with Facebook to survive?

Many media heads will scoff at the idea. Facebook can help publishers to cope with the investment required to create great content like investigative journalism? He gets the majority of its content free of charge. And how does this help publishers to cope with tricky issues like slander? In the end, it’s not a media company, as he insists all of us.

But before you install publishing too arrogant, they need to remember that Facebook has achieved over the last 14 years. He owns a set of sites and applications, which combined to reach more than six billion monthly active users. Moreover, here users the hook, he got advertisers also hooked. According to Statista, the company now accounts for 20pcs 203 billion $global online advertising market. It reported revenues of $13.23 billion for the second quarter of 2018. Plus, the money-making machine of mobile. Sales of mobile advertising for the 2nd quarter of 2018 represented 91pc of total income from advertising on Facebook. A global audience; digital distribution; buckets of cash; perhaps the publishers should listen to what Facebook have to say after all.

The problem is, Facebook may not really have much to say to media companies. They both share information with their readers and users, but in the sale they are very different creatures. A business model that requires a lack of information; the other is the observation of the capitalism machine, which needs ever-growing user base. And one of the reasons news publishers have struggled to achieve success on the Internet is Facebook. With it, she collects all the advertising revenue.

Facebook gives a poor account of themselves in terms of how it deals with the publishers. He previously threw money at them in the court of services, including video. When faced with any questions about the spread of misinformation and the reaction of the stock hate Facebook is that it will hire more moderators, yet he can’t teach artificial intelligence to do it the hard material in the scale.

Of course he has a draft of journalism. But it’s pretty flimsy. He claims that working with news organisations around the world to develop products, tools and training, a list of success stories relating to news are sparse. This website has seven thematic studies related to news organizations in 2015.

If it is to thrive in the digital age, the news industry should be built on trust. It needs to be in charge of the civil position of people who understand the responsibility of curating and interpreting what’s happening in the world. It needs editors, not algorithms. He got a little older and wiser than mark Zuckerberg.

The late Gerry Lenfest is an interesting case. Philanthropist and billionaire can be media sugar daddy, but thought outside of the box to ensure its publications a sustainable future. In 2014 he won the auction to buy “the Philadelphia inquirer”, Philadelphia daily news and Philly.com. It was the media, which he partly owned and originally hoped to sell. But instead of turning to fast money, he created the non-profit/non-profit hybrid model, giving the name of the nonprofit organization, the Philadelphia Foundation, which works on titles as a for-profit organization.’

The result is a stable ownership and a clear mandate to serve the public good.

One of the most interesting things about generosity Lenfest is that he was so focused on his hometown of Philadelphia. Perhaps all the news, like all politics is local. And this is another reason that a global entity like Facebook came out on the step.

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