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Sacre Bleu! Unusual colored wine makes a splash in the South of France
The glass is blue, sir?
The glass is blue, sir?
This is a question that may dismay purists winemakers in France, where wine is a way of life, not just to drink, but in the southern part of the consumer set is not enough.
In the Mediterranean resort restaurants and beach bars, tourists and locals drank their way through the first 2,000-bottle party turquoise Chardonnay.
Now rené Le bail, entrepreneur, marketing, Spanish wine, put in an order for 600,000 bottles.
“It reminds me of something, I’m not sure which fruits, but it makes me think, I don’t know, maybe sweets from my childhood,” said the diner, who identified himself as Frederick.
“I love the color, it’s perfect for summer. It brings happiness, joy, I really like it,” said Nora, a tourist from Singapore, drinking in the restaurant on the beach.
The wine is filtered through the pulp and skins of red grapes, which contain a natural pigment, anthocyanin, gives the wine its electric blue color.
Le bail has turned into a vineyard in the South of Spain in Almeria area to find blue wine that he says has aromas of cherry, raspberry and passion fruit.
This is not the first blue wine to come out of Spain. In 2016, the Spanish startup Boom has developed a wine with a deep shade of sapphire. But because of his label of “VIN Bleu”, he did not get along with the strict French rules on the labelling and happened a short shelf life in stores.
The businessman walked to the rules with some clever naming, labeling 12 bottles in euros: ‘Vindigo’.
“I think 600,000 bottles will go to two months. Everybody wants it,” Le Bai, told Reuters.
Le bail said he was inundated with orders from all over France, Belgium and Germany on the Facebook page, the wine and says that the demand for wine stretches as far as Russia, the Caribbean and China.
“We said no to all the large supermarkets. We want in France they sell wine through a fine wine merchants and grocers,” said he.
In a country where rosé was for decades seen as a poor cousin to red and white before becoming fashionable in recent years, not all share the conviction in Le bale, blue wine here to last.
“It’s a bit heavy flavors,” said Philip Delran, glasses, wine merchant at Seth, who raised his eyebrows in ill-concealed dissatisfaction of judging the bouquet of the wine. “It needs more work.”