Pinterest is beta testing as a factor for the skin tone in beauty-Moscow

Pinterest is beta testing a way to allow users to narrow their beauty related search results for skin tone.

The test started with four options palette, each of which represents a wide range of skin tones, and pinterest users will be able to choose one of them to filter the search results for ideas of beauty.

Pinterest said that among users who are engaged in the beauty of the Content in your network:

  • 70 percent open, locate or create a label that looks and styles that they can use every day.
  • 60 percent will learn how to create a new look or style for a special occasion.
  • 40 percent of show stylists of boards and pins.
  • 40 percent the creation of tips or wish list items they want to purchase.
  • 34 percent to find specific products for immediate purchase (within a month).

In addition, 89% of weekly active users of pinterest said, offers ideas of beauty and grooming products to buy, and 70% are new products in these categories on pinterest.

Engineer, search quality Laksh Bhasin more details on the beta test in his blog, writing that “we have heard from users that they could not always find what they were looking for when searching for hair and beauty ideas, so we wanted to solve this problem, since skin tone varies. Skin color ranges experiment allows you to customize search results on the range of skin tone. We start with four palettes, and each one represents a spectrum of skin tones. As our technology improves and we will gather more feedback from users, we plan to expand more ranges of skin tones”.

He continued, “the most accurate way to determine skin tone in the image PIN will have a person label each pin image in the scientific palette skin tone. But with billions of unique images, and more created every day, it is a costly approach that will not be easy.”

Said Bhasin on pinterest used a third-party library artificial intelligence for persons from the nails of his beta test. Liked specializiruetsya on augmented reality and machine learning for applications beauty, and he was able to produce algorithms using “deep neural networks”.

He also stressed the commitment of Pinterest on privacy, writing, “if You hit in the range of skin tone, we don’t store this information or use it to create a profile for you. This means that you should press the skin tone range every time you search. We also do not use this information for targeted advertising. We are not trying to predict personal information, such as ethnicity”.

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