He first held the title of chief Analytics officer.OMD
In order to better serve the growing needs of customers for information, the Media holding company omnicom Group has poached former WPP Executive to fill the newly created position of senior Director, Analytics at OMD.
Rolf Olsen joins the Agency after three years in fame, media buying network, wpp, where he held the position of chief information officer. Moving forward, he will lead a team of more than 120 scientists data on the accounts and departments in order to improve more OMD media complex.
“Many of our customers want to plug the power cord in your data,” said CEO of OMD USA, John Osborne. “But what we found is that while there is no shortage of conversations around the data, the key question-why. At the end of the day, we are trying to make better decisions faster.”
Rolf Olsen, Director of Analytics, OMD USA
As for new cars, he said, “the experience “Rolf” in terms of the impact on business growth through innovation in data management, operations and solutions makes him the perfect choice to drive OMD this proposal changes the data.”
The talk in the world media, generally ranging between the data and what Osborne calls “creative intuition” and the chief of OMD believes that Rolf brings “great gumbo as” the organization. Despite the fame, he helped lead the development of marketing science, GroupM and Loop, the “adaptive marketing” or “information infused war room” introduced in 2014 to track the effectiveness of media via a global roster of clients for GroupM.
Rolf had previously spent ten years in network aegis to Dentsu, occupying high positions in their carat and iProspect networks and introduction of new services.
“OMD is committed to advancing a function of data rate issue with the engine results. It’s my job to build organizational infrastructure, the talent and the tools, products and processes that will accelerate and maintain that the way forward,” said Rolf.
Osborne added that “customers expect us [the data] solutions, but they want to do it with them. It’s much more of a ‘we’ game than ever before.”