New tourism campaign aimed at improving rural and farming communities

  • New tourism campaign aimed at improving rural and farming communities
    FarmIreland.t. E.
    Head the latest campaign for tourism fáilte Ireland all of the hidden Heartlands’ hopes that the new venture will attract visitors to some of the most epic sights of Edinburgh and give a boost to rural areas.
    https://www.independent.ie/business/farming/new-tourist-campaign-aims-to-boost-rural-and-farming-communities-37190540.html
    https://www.independent.ie/life/travel/article36678918.ece/da3c7/AUTOCROP/h342/Lough%20Derg%20Blueway

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Head the latest campaign for tourism fáilte Ireland all of the hidden Heartlands’ hopes that the new venture will attract visitors to some of the most epic sights of Edinburgh and give a boost to rural areas.

Paddy Matthews explains that the hidden Land stretching from Carrick-on-Shannon, Leitrim on the shore of Lough Derg, bordering the Clare, Limerick, Clare and Galway.

From beara to Breifne way, which stretches from beara in cork to Blacklion in County Cavan, also a star attraction of the area.

The scenic route follows the line of the historic March of O’sullivan beara in 1603. After the battle of Kinsale, Donal Cam, chieftain of the O’sullivan beara clan, and his followers undertook this epic 14 Mar-Day.

Paddy hopes that the €1m advertising campaign, which is set to run in the next month, will encourage native festival-goers to enjoy what the Midlands have to offer.

“This is our initial foray into brand advertising and, fortunately, it was very well received. We want to encourage people to see that this part of rural Ireland and get them active in nature,” he says.

“We want to make it as chill-out Ireland area where people can escape to like the river Shannon and all it has to offer.”

Paddy adds that diversification farm tourism activities are a huge part of that hidden Land, and he hoped that diversification will increase as the campaign gains momentum.

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“Many farmers have discovered on the farm accommodation in the area. Eat jam, cheese making and good farms in the region. It helps tourists to feel the real taste of what it means to live on a farm,” says paddy.

Some diversification of farm attractions include pink Apple glamping and mount Allen organic farm in Leitrim, the house bramblewick guest house in County Longford and Ardboula farm in County Clare.

Paddy explains that while the hidden Land has a lot of potential, work needs to be done in the next few years to develop the region into a tourist center as popular as the wild Atlantic way.

“It’s really new stages or even embryonic stages as a tourist region. Great development must be achieved. The raw material is in abundance, but the problem is that there is a shortage of housing and infrastructure,” added paddy.

“The lack of good broadband is a task that must also be addressed, as many sellers rely on online transactions these days. This is what you need to look further if we want the region to develop, so in the years ahead”.

For more information, visit the campaign Irelandshiddenheartlands.discoverireland.t. E.

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