MDC partners names first Director, Healthcare

MDC partners has hired ned Russell to the newly created role of managing Director, healthcare, immediately.

In the role, he will be engaged in cooperation with partners of the Agency, to promote the growth of the category globally, reporting MDK global marketing Director for Bob Cantor. MDK has various agencies working in the category of health, including health protection Agency concentric; global Agency Doner, who worked with all opioid and awareness-raising campaigns; and social, influencer and content marketing Agency attention, which counts Novartis among their clients list.

“Ned is a successful healthcare marketer and client partner who will help build IFF exceptional growth, while deepening the vertical health experience with marketers want to work with modern, innovative and transformational partners that combine a wide range of marketing experience with a proven category of exposure,” Cantor, the statement reads. “We are pleased to welcome him to the family of MDC and its support in expanding our business globally”.

Russell joins the MDC partners Agency for publicis Groupe, where he focused on technological and digital innovation in the healthcare industry on behalf SapientRazorfish and digitas, most recently serving as global leader of customer. He originally joined the Agency publicis Groupe and group managing Director, Saatchi & Saatchi health.

“Healthcare is a sector in a complete state of disorganization, and when I saw that MDC partners works with companies, leading to a violation in other group brands such as Amazon, uber, Google, Airbnb, and I thought, what happens when this talent is raging in medicine?’” Added Russell. “This is a very exciting time for the MDC, and at exactly the right time for our partner agencies to have a greater effect on the category.”

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