Yum! Brands appointed Wieden+Kennedy as media Agency of record for KFC, strengthen its internal creative and media duties with a single Agency.
This means that the company has completed its relations with Publcis Group spark casting after just over a year.
“US KFC made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and Analytics into a single integrated Agency,” KFC in the US CMO Andrea Zahumensky is spoken in the message.
“In addition to its current advertising and creative areas of work for US at KFC, field of activity new job Wieden+Kennedy will include media planning and buying across all channels, including digital and social media,” she added. “The spark of the casting and a talented Agency, and we appreciate their cooperation and work on the brand over the past year.”
KFC declined to specify whether the shift was followed by an official comment, stating only that “it was a strategic business decision”. Representatives for W+K and sparks Foundry to defer to the client for discussion. One source close to the matter, however, told Adweek that there was no pitch.
The incumbent won the American media duties for KFC in early 2017, after a review launched in September 2016. Spark Foundry USA CEO Chris Booth, who helped to bring in the account, was recently appointed to the additional role as global President.
W+K has handled creative duties for KFC in the US from February 2015, after a closed review, the PBC, acting on the basis of an invoice for more than ten years. KFC spent over 234 million dollars in measured media in the U.S. in 2016 and 2017, according to Kantar Media.