ITV cashing in with love the island events for fans

  • ITV cashing in with love the island events for fans
    Independent.t. E.
    Adolescent girls wave socks and lip balm in the air as a crowd of 1000 competes for the attention of Adam Collard, and Eyal Booker, Two stars of British reality TV hit ‘the Island of love’.
    https://www.independent.ie/business/media/itv-cashing-in-with-love-island-events-for-fans-37242242.html
    https://www.independent.ie/business/article37242241.ece/a5c3e/AUTOCROP/h342/2018-08-23_bus_43490276_I1.JPG

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Adolescent girls wave socks and lip balm in the air as a crowd of 1000 competes for the attention of Adam Collard, and Eyal Booker, Two stars of British reality TV hit ‘the Island of love’.

The pair duck and weave among the adoring crowds in a race to collect things, one of the games I played love live on the island, the first broadcaster ITV for meeting and event for fans of the show, held this month in London. “They like the idea of falling in love,” said Jennifer Arundale, 46, explaining the popularity of the program during her 12 year old daughter in the queue for a selfie with the actors.

“Going to meet them very interesting.”

Events such as love to live on the island, which cost 35 pounds sterling per person to participate, are part of the ITV to create new sources of income, as fighting the decline in traditional TV advertising and growth of streamers, such as Netflix and Amazon. It can also help to strengthen the relationship with ITV by fans to keep the heat in ‘love island’ is alive and translate to a wider audience, while increasing the income from other money-raising efforts of the ITV show. CEO Carolyn McCall wants to grow sales from direct customers in the ITV business.

Bloomberg

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