Infiniti Global creative AOR 72andSunny account is resigning after less than a year

Just one year after being named the world’s leading creative Agency of record for the luxury brand Nissan infiniti 72andSunny officially resigned the business to date, for all employees letter from the CEO and partner Matt Jarvis.

“72andSunny and infiniti have agreed to part company,” read the note, which was released on this day. “In the summer of 2017, 72andSunny added to the list of agencies to support and stabilize a piece of the global infiniti business. Over the past year, 72andSunny to solve all global creative responsibilities, including several new vehicle launches, brand”.

The note then quotes Jarvis saying: “we will leave this relationship with the best wishes for the success of the brand infiniti. We are pleased to be reclaimed for future opportunities in the automotive industry”.

The representative of 72andSunny declined to go into details for your attention.

The news of the appointment, which came without consideration, erupted in August last year. Fellow MDC partners network, CP+B has won the international business in 2014 and kept the AOR duties of the United States, as well as working on other international markets—mainly China—after the change. It is unclear how the Department will deal with a global brand for infiniti to move forward.

Debut campaign for 72andSunny, infiniti aired in December last year and focused on new models QX50 client in the merger of man and machine.

“Infiniti continues to use various agencies for our creative world,” a spokesperson told Adweek today. CP+B declined to comment on the news.

Like many automakers, infiniti lately devote more resources to the production of electric vehicles and the development of its business in Asia, President Roland Kruger, stating that the brand aims to triple sales in China over the next five years.

According to Kantar Media, the company Nissan has spent about $135 million on paid media promotion of the brand Infiniti in the US in 2017 and for the previous year of $ 170 million.

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