How advertising can save and benefit from its Introverts

When Madwell’s co-founders decided to make my first Vice President position, they knew that they were two women for the role. It was somehow both terrible and not terrible. But they do not consider that they are promoting an introvert.

Introvert. It’s a dirty, nerdy word with the outgroup Luggage longitudinal this as a regular stroller. Only recently we began to entertain the possibility that introverts not one less, and two tablespoons of extra something else. Something, well, valuable.

This revision is largely due to Susan Cain, Author of quiet: the power of Introverts in a world that can’t stop talking. The extrovert ideal, as Cain calls it, the American social preferences. In advertising, it’s as good as obvious; those of us who are not extroverts an extrovert is performing, from how we surface and evaluate the creative, how we sell it to whom we hire and promote, because we choose to do this. But introverts make up more than half of the population, so does our makeup industry is an illusion or imbalance or what we are currently reflecting loudest common denominator, not the fulness of the consumer experience.

And that’s the problem.

As advertisers, we are all responsible for a real conversation with consumers. Gone are the days of set it and forget it; brands are expected to react and interact in real-time on topics and sides that consumers prefer or are very critical, very pronounced public consequences. In other words, if advertising used to be a friend who never managed to ask you how you are doing, today we have someone new: active listener, who is interested in what you bring to the table, someone who cares about how to develop a relationship with You, on your terms.

Is there in our makeup industry is an illusion or imbalance or what, we are currently reflecting loudest common denominator, not the fulness of the consumer experience.

Listening, empathy and a deep relationship strengths of the introvert.

As an introvert, I spent most of my life in observation of the state. Growing up, I was reading every line of copy that went through our house. My parents never sent me to my room because it was too many books in it. Even today, I’m perfectly happy watching the storyline of my friends talk like in the movies. I just sometimes yell at the screen.

Introversion I became a strong writer, strong copywriter, valuable, valuable Manager. He introduced me to the service manual as a great place to implement my action-oriented empathy and General lack of interest in the spotlight. That’s why I say, when I have something to say, and why, when I do, people listen.

It is, after all, that’s why I lead our team—because communication good communication is, at least, half listening.

Expectations have shifted. Consumers are willing to advertisers who will listen. But the writ is still no longer the case. We know that group brainstorming does not produce the best ideas, but we still do them. We know that the plans to open office are ineffective and harmful, but they are still the norm. Recognition and change is slow; for those, the grinding down of the status quo, it’s hard and tiring at the same time. But, as missionaries, quiet, is the work that needs to be done, and it needs to do inside.

As an extrovert, you would contribute to introvert senior leadership status? As an introvert, would you pursue or accept such an increase? In the age of advertising, like relationships, where agencies that can recognize, capture and hold an introvert’s talent will prevail, the answer should be an unequivocal “Yes”. There’s plenty to listen to.

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