How 8 Brands Gathered Their Marketing Tie-In With Avengers: Infinity War

There are a ton of issues with this week’s Avengers: infinity war Prime Minister. Touted as the latest installment in a decade-long run of films that began with “Iron Man” in 2008, there was rampant speculation among the fans for several months on a number of fronts. Which characters might die? This will open the door for x-men join the Marvel cinematic Universe, if Disney/Fox merger is approved? We know and really loves a werewolf-Skrull invader?

(Let’s just breeze past the fact that “this is the end my only friend,” the theme of the campaign is a bit disingenuous, because there are three MCU movies planned in the next year, including the second tranche of the two parts of infinity war history. Moving on…)

The hype led to record the Fandango pre-sale tickets and tons of buzz and anticipation. It also led to a number of consumer goods brands want to hitch their wagon to this particular plane. To take advantage of the momentum provided by such a huge movie, these companies have already released significant election campaign in the United announced a push to add about $ 150 million in advertising support. Let’s look at some of these efforts.

Insurance company

The insurance provider has created a co-branded commercial that they spokesgecko to read “I have an idea…” line from the first “Avengers”, which involves the idea of mounting it in a team, it turns out, a lot of table figures. It was part of the campaign “journey to America” from the company, and said its second partnership with Marvel studios after the creation of co-branded points over the past year, guardians of the Galaxy volume. 2.

Quicken Loans

Quicken loans uses a co-branded campaign to promote its missiles mortgage product. In the commercial a young woman going through the whole process of applying for and receiving approval on a mortgage loan—all on your phone, not paying attention to the superhero-fueled chaos going on around her. There is also a behind the scenes video on how to place shot.

Bank Synchrony

Co-branded Commercial was just part of a larger campaign from the Bank to encourage young people to save more money, then they are either completely or not at all doing now. Landing page for an advertising campaign showing a random online game where you played as Captain America and Black Widow punching alien invasion and to the Board of the banks at the same time. The campaign also included a couple of digital comics available that in addition to a Bank-centric history.

Go-GURT

Kid-friendly, on-the-go yogurt suggested a movie-branded packaging, with two specially marked fields, gave customers a free ticket to see the infinity war. Short commercial advertising the promotion by showing a bunch of children dressed as the heroes are trying to use the boxes as currency.

Infiniti

If you really want to confuse Google, search for “infinity infinity war.” He doesn’t know what to do. They say that the automaker is no stranger to the cross-promotion with Marvel studios—launched a campaign in support of their upcoming QX50, which makes an appearance in the film. The television movie was filmed on a couple using their infiniti to rush to the theater, as the parents rush to the hospital. More exclusive content related to the plot of the film was also available.

Stand Up To Cancer

The charity worked with American Airlines on movie-branded campaign, where every donation of $25 was rewarded 10 American aadvantage airlines miles. The PSA features some of the stars of the movie are looking for help from the heroes when you need it; the message is not aimed at countering the threat of Thanos, but to help doctors and caregivers provide treatments people need.

Ziploc

The brand introduced the film-branded bags with the image of movie heroes and villains, with a 30-second clip to demonstrate the bags’ versatility: they are also great for games, providing a convenient container for everything you found around the house to represent infinity stones. In addition, there was an exclusive behind-the-scenes material like in “Noovie national CineMedia” in theater entertainment package and using Moviebill AR-enhanced print edition, which were issued to infinity of the holders of a military ID this weekend.

Dole

If you want to bring a little super-heroics in meal planning, MTZ has created a number of recipes based on the characters in infinity war. These recipes are part of the “inclusion of character within the campaign” is designed to encourage healthy eating. The campaign is supported on the product tags and labels with images of the characters.

Avengers: infinity war will almost certainly be a huge cultural moment this year. The campaign focused on the fact that people feel that they need to see it the first weekend, so they know the fate of all the characters and parts of the end of the story they kept for ten years.

Is it really “the most ambitious crossover event in the history of cinema” (personally I think it every time Bing Crosby collided with the Bob hope picture, but what are you going to do) is, of course, a great conglomeration of talent and characters. And it’s no wonder so many consumer brands want to join the trip.

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