Company lvmh (Louis Vuitton Moet Hennessy) has placed its U.S. media review. Two sources familiar with the review confirmed that the request was issued and agencies are encouraged pitch.
It is unclear what stores are participating in the review. Havas Media, a longtime Agency lvmh recorded, not respond to requests for comment.
Representatives of the company lvmh in the United States declined to comment, and set the contact to its headquarters in Paris did not respond to the associated email.
Havas media won the lvmh account in 2009, taking it from then-employee of mediacom.
The company is one of the biggest clients of Havas’ USA, and their relationship played a role in the choice of Adweek on behalf of its network of Agency of the USA in 2016 for the media.
French luxury goods company spent $ 386.1 million on marketing in the US in 2017 and $ 400.4 million in the previous year, according to Kantar Media.
Brands under the auspices of lvmh span fashion, Louis Vuitton, Marc Jacobs, Dior, Fendi and others; wines and spirits, including château Cheval Blanc, Hennessy and Krug; specialty stores such as Sephora, watches and jewelry, such as Hublot and Bulgari, and cosmetics and perfumes, including Acqua di Parma, Guerlain and take advantage of cosmetics.