Wind farm faces another significant obstacle in less than a week after the departure of CEO Martin Sorrell as one of its largest customer, Ford, has launched a global creative review.
GTB, previously known as the global blue team is the Detroit Department dealing with the marketing of Ford. Press Secretary WES referred to the fact that the organization, which had not responded to requests to comment at the press conference.
“We appreciate the talented and creative women and men on wpp. They are reliable partners and curators of the Ford,” said representative Ford. “We do not share questions of private business, but I can say that we proposed wind farm for more details about our marketing redesign and operational aspirations fitness.”
The press Secretary added that the company will “some parts of our advertising business in the auction with other agencies, including WPP, starting in the coming weeks. No decisions have been made”. It is unclear at this time what parts they can be—or what other agencies were invited to pitch.
The move was expected amid a series of Executive level changes and challenges for Ford. In February a company representative told Adweek that the organization was “exploring options to improve the suitability of our marketing and advertising activities.”
In 2017, GTB broke up with my CCO Toby Barlow, later releasing more than 100 employees in Michigan, London and Shanghai, while sales of Ford in the United States began to lag.
The head of Ford global marketing, Stephen Odell later retirement should be replaced by former Lincoln President Kumar Galhotra Department amid an Executive shuffle, organized by CEO Jim Hackett. Earlier this year, the North American President Raj Nair also took off suddenly amid investigation into “inappropriate behavior”.
Ford spent more than $ 1.2 billion on marketing just in the U.S. last year, according to Kantar Media. Global assessment is usually about two times more.