Even Adweek is not an expert in Adweek, in accordance with the soon-to-be dead Klayt

We all want to be experts in something. It feels good to know that, Yes, you know what you’re talking about; you are likely to fall in the “case” and actually be correct.

And social media age, when we flock to sites to share their knowledge, we want to be graded. We want the dopamine rush of people to love and faving and retweeting and sharing our experiences. Nothing feels good as the news that goes viral.

It’s like the beauty and brutality of Klout, a company that measured, well, you. You must show that you were in something-even if something is not to be an expert in the field. For example, as you will see below, Klout tells me that I am an expert in phishing (yeah!) but baths and showers (I mean, I take a shower every day?).

All you have to do is tie your digital life on the platform. No more. Today, in a blog post, the company’s CEO is Pete Hess announced that klout will be no more; it would cease to be; it has expired and gone to meet his maker.

Hess said it was working the last day will be may 25, 2018, which also happens to be that the General data protection regulation (GDPR), Europe’s consumer data privacy rules in effect. We contacted lithium, the parent company that operates bought in 2014 for $200 million, about whether there is a connection to the site closure and the new law, and Hess said in an email that the company is focused on “digital customer service solutions,” and “[g]Iven that the strategic focus, Klout didn’t make sense as a separate service. The upcoming deadline for the implementation of GDPR simply accelerated our plans for klout at sunset”.

After graduating from Klout, the klout scores that really Adweek newsroom.

We’re all experts in something. Even if it’s one thing bill Cosby.

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