If you thought that the days of tobacco companies that are attractive to adolescents and gone, Duncan Channon and the California Department of health programs for the California tobacco control (ctcp) have a Wake-up call for you.
A new campaign called “flavors hook Kids”, which the Agency says is the largest effort to date targeting flavored tobacco products in the country, will work on broadcast, digital video, radio and out of home (ooh) in all 14 markets in California.
The campaign is being run to coincide with the FDA announcement of new Executive actions under its prevention of tobacco use among young people program, focused on the use of e-cigarettes, including youth appeal Yul, sales, online sales Juul minor and request for information sent to Yul lab.
“The disturbing reality is that the electronic delivery system of nicotine (ISDN), such as e-cigarettes became wildly popular among children,” the Department said in a statement. “We understand, apparently, many of them can use products that resemble the stick, have high levels of nicotine and harmful emissions that are difficult to see. These characteristics may facilitate the use of young people, making products more attractive to children and adolescents.”
“For an industry that is so focused on youth, the ways in which we can market to young people, I think it’s equally important that we pay attention to their defense as well,” Duncan Channon, Executive creative Director at Elisco-Give me Anna told Adweek.
The trio spots the broadcast is dedicated to the parents documenting the first acquaintance of children with new flavors. These same flavors, from donuts to bananas, are then used to hook teenagers on the vaping.
Elisco-I was told to approach the campaign associated with the “realization that the tobacco industry is still laser-focused on adolescents and young people … broadcast works which engaged parents love watching the children learn about the flavors came out the same conclusions.”
A couple of points to take a more subtle approach, emphasizing how easy it is to miss the signs that teenagers can get in the beverage and tobacco through vaping and how easy are they to get and to hide their use of such products.
“Bedroom” accidentally shows two girls talking about a crush in a while one of them sits in front of a laptop. She then pulls out a vape pen that looks almost exactly the same as USB flash disk, showing how easy it is for Teens to disguise their use of such products.
“School” shows a group of three friends to speak for all tastes such as brain freeze and sour gummy worms, ending drove home how easy it is for teenagers to purchase tobacco products online.
Elisco-I explained that the tobacco industry is well-known that adolescents mostly are not interested in cigarettes.
“They are interested in things that look cool, interesting technique, things that can pass under the noses of parents and teachers, because they do not look, smell or taste like a cigarette, – she said, – filling, and their uprisings. Kids are so smart about how to get these products.”
The campaign also includes 16 ads uuu, selection “menu of the tobacco industry kids” a coloring candy highlighting flavors such as “poop”. Other ads on display case electronic cigarette products that are disguised as innocent items such as flash drives and bottles of sauce.
Elisco-I said about the vaping community to defend the use of flavorings, claiming that they are not intended for children and adults, should have access to products that they claim are safer than cigarettes.
“When you look at taste like poop and the blood of the Dragon … all the other flavors they imitate the child that the whole thing falls apart. They try to speak publicly in a way that makes them victims of the work that we do,” she told Adweek. “There is no excuse in the world when you look at what is happening with young people now intensively growing use of flavored tobacco products.”
“When we heard this idea of a safe cigarette before?” she asked, pointing to recent efforts of the industry, to produce the filter cigarettes as a safe product. “They have their plans and it worked and they basically are doing the same things now.”
“We know that the tobacco industry is a very manipulative industry. People just need to know that it’s happening again”, she added.
The campaign marks the first work of Duncan Channon to cover as part of a new business to win a public education campaign, funded proposal ka-56, after consideration. Duncan Channon began to work with to cover more than three years ago, but the review was created as a result of the adoption of the motion, the ka-56, with the Agency successfully defending and expanding their customer relationships. The current contract of the Agency with the ctcp for five years.
Agency: Duncan Channon
• Creative Director – Elisco-give Anna
• Senior copywriter – MJ Deery
• Lead designer Jennifer Kellogg
• Copywriter – Marty Bonocorso
• Art Director – Melissa Ploysophon
• Copywriter – Amanda Burger
• Art Director – Colleen Horne
• Copywriter – Manny Miranda
• Art Director – Chris mass
• Senior producer broadcast – Keenan Hemje
• Senior broadcast producer – Christine Gomez
• Senior digital producer: Eric Kozak
• Producer – Emily Sarale
• Senior producer of art – Diana Courcier
• Strategy Director – Andy Berkenfield
• Director of strategy – Kelleen Peckham
• Strategist Adam Flynn
• Digital strategist – Brandon Sugarman
• Planning Director of communications – Leslie Diard
• Group Director of communications planning Rochelle Armstrong
•Communications planning supervisor – delacruz-Paulo
• Communications planning – Kathleen Delaney
• Director of account management – Jamie Katz
• The Director for work with clients – KUMI Croom
• Curator accounts – Rachel Smutney
• Senior Manager – Davis Wolfe
• Assistant Manager – neha Sinha
TV production: mjz on
• Directors Will Hoffman & Julius Metoyer
• President – David Sander
• Senior Executive producer Eriks Krumins the
• Producer – Suza Horvat
• Editorial – Cab Edit
• Editor – Isaac Chen
• Executive producer – Carr Schilling
• Producer – Michelle Dorsch
• Editor and finish – Kurt Zhuang
• Sound engineer Joaby deal, one Union studios
• Personnel from local and licensed at Stalkr
• Photographer lifestyle – Priscilla Gragg
• Production company – Jessica Ruiz, associated with the production
• Photographer lifestyle – Christaan Felber
• Production company – Megan Gallagher, connect the dots
• Senior producer art – Sharon Kuerschner
• Photographer-product – Levi brown
• Production company – Jessica Ruiz, associated with the production
• Senior Manager, Digital project – Marcus Chairez
• Art Director – Ross Fisher
• Senior product designer – Robert Бoard
• Product designer – Agatha Kielczewski
• Senior interaction designer – Victor Tolosa
• Senior product designer – Rachel Mirsky
• Producer – Marc Abraham
• Front end Developer – Sarah Mendham
• Senior backend developer – Ching Leung