The courtyard by MARRIOTT, the largest brand the world’s largest hotel companies, today launches a new advertising campaign focusing on the Hobbies and lifestyle of his millennial guests, not allocating it services.
Debuting with a 60-second television commercial tonight on the cable sports and entertainment channels, including the NFL, MLB and NBA; ESPN; BBC BBC America; food network; discovery; national geographic and the actions at the Chicago office of mcgarrybowen, the brand’s longtime Agency.
The Spot features a young woman exploring areas as distant as Chile, Singapore and Bangkok. She seems to be in a creative profession, communicating with weavers in rural areas, making a purchase in a fabric store, drawing a design on the stand, sitting at the bar. It also, of course, stayed in different hotels of the yard.
Making the announcement it is also noteworthy that delivers his message is his narrative, in the voice of her father.
“I remember the day when you looked at me and asked, ‘ what now, father?’ So, I told you the same thing I said, now you need to find a job, any job. Hard work. Watch, watch from. Do it again and again. You may not like it, but it works. That’s just how it is,” he says, as we see his journey around the world.
“Of course, you didn’t listen. You showed me that there is another way. And I hope that one day when your own children are asking ‘what now?’, you tell them to do something you are passionate about. I’m proud of you”.
On the spot concludes with the copy saying: “passion moves us forward. It is how you feel. This is how we think.”
Paige Francis, Vice President of global marketing for Marriott classic choice brands, said the yard thinks he’s “the younger generation of guests”—young people and those who share young people’ psychography—like the pioneers who reflected the social shifts in their beliefs about the success (“it’s not about the one achievement”) and which are more mobile than their predecessors.
“The place of articulation of our shared belief system that leads us as a brand as our guests, to do favorite thing in the world,” she said.
In addition to running today, a new place, the yard also introduces a new logo—the font characters Francis called “contemporary and stylish”—and a new website.
Another option where the Atlanta falcons running back Devonta Freeman, will be broadcast at the end of this week on ESPN during the NFL draft in Dallas; the yard was the official hotel of the championship in 2012. Other print, electronic, radio and outdoor advertising will be implemented later this year.
All initiatives are part of the efforts moving at the Marriott courtyard, which will also include an updated potable and restaurants bistro restaurants, new mortgage, and the hotel exteriors.