Coming soon to a Billboard near you – Google ads

  • Coming soon to a Billboard near you – Google ads
    Independent.t. E.
    Google may be about pairs of all data on web users browse through ads posted on public billboards. Creepy? Maybe. Inevitable? Almost certainly. Ink unit of the alphabet talks in Germany about pushing in out-Of-home billboards at stations, shopping centers and storefronts according to ‘WirtschaftsWoche’. The move would be a harbinger of similar expansion in the US and the UK, the magazine said.
    https://www.independent.ie/business/technology/coming-soon-to-a-billboard-near-you-google-adverts-37207162.html
    https://www.independent.ie/opinion/columnists/brendan-oconnor/article37207381.ece/3de24/AUTOCROP/h342/googlebillboards

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Google may be about pairs of all data on web users browse through ads posted on public billboards. Creepy? Maybe. Inevitable? Almost certainly. Ink unit of the alphabet talks in Germany about pushing in out-Of-home billboards at stations, shopping centers and storefronts according to ‘WirtschaftsWoche’. The move would be a harbinger of similar expansion in the US and the UK, the magazine said.

This hardly means that a Google search for lingerie as a gift will appear Calvin Klein ads on a digital Billboard when you’re at the bus stop. You can leave your copy of ‘1984’ on the shelf now. But it could mean that when a train full of fans of Borussia Dortmund arrives at the station, a Billboard changes to show the football kit or beer, and on Monday morning during rush hour it shows the BMW is for wealthy passengers.

Google has been testing the technology programmatic buying advertising on billboards, because at least 2015. The technology is currently limited mainly to web advertising: because Google, Facebook and others are able to track the users ‘ browsing behavior, they can better target advertising to them.

Due to the dominant position of Google in mobile operating systems – Android works for three-quarters of all phones in Europe is also the ability to track the location of users. Privacy policy means he is unlikely to target out-of-home advertising on people, but he can pull demographic data about what people in a given place at a given time.

Use cellular data for advertising structures is not new: carriers such as BT group to sell data to advertisers, while it is believed that automation of digital Billboard purchase may boost earnings in the advertising market, jcdecaux as much as 66pc.

Digital outdoor advertising is growing at 15pcs annually, and will overtake traditional outdoor costs by 2020, according to PwC. But Google Is the 800-pound gorilla that is not yet in the room. This will give him another major advantage over Facebook.

A profitable place for long term rent, but one option you can see that Google is bidding for subsequent monitoring for transport for London billboards operated by Exterion media.

It’s not quite 1984, George Orwell will no doubt take notice.

Bloomberg

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