AT&T and Errol Morris digital age of fatal victims of the disaster to show the life that they could live

All the deaths have also brought many tragedies, but none more than the losses of those who are just starting their journey into the world. Mental suffering of a child or the death of a teenager is unique, and for the family, then life heart aches speculation about the life that could be.

To help yourself, prolonged weight—and all the opportunities that ended in the moment of the accident—At&T, Director Errol Morris and Agency BBDO new York, who created a series of “it can wait” ads timed April being distracted driving awareness month.

In close cooperation with forensic artists, and the two families of distracted driving victims one accident killed when reading text, the other knocked the driver—text spots the star of the digital age version of the young people who died in the school.

“If Caleb sorohan and Forrest Cepeda was alive today, they can pursue their jobs or the dream of teaching their children to play sports,” writes in brand marketing, assistant Vice President Ryan Lucky’s blog about the campaign. “Maybe they’d still understand life. But we’ll never know–smartphone-distracted driving, reducing the Duration of their lives.”

The spot will run in cinemas in the US starting today, they will face some of the biggest blockbusters of the summer, including “the Avengers: infinity war,” “Solo, “Star Wars” History” and “Jurassic world: the fallen Kingdom.”

Besides the ads, Morris has created mini-films on each of the two teenagers, participate in the action. Watch those below along with the behind the scenes video showing how the digital aging was performed.


Agency: BBDO new York
Client: at&T
Title: the face of distracted driving
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Creative Director: Kevin Mulroy
Creative Director: Bianca Guimaraes
Director of integrated production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Dan Blaney
Manufacturer: Bree Hopenwasser
Senior Account Director: Kathryn Brown
Account Director: Katie Hollenkamp
Account Director: Jamie Donahue
Manager: Caitlin Burns
Clerk: Caroline Main
Strategy Director: Crystal RIX
Strategy Director: Charles Baker
Project Leader: Claire McCastle

Production Company: Biscuit
Director: Errol Morris
Line Producer: Julie Alberg
Director: Shawn Lacy
Executive Producer: Jeff McDougall
Head of production: Rachel can believe

The editors Caleb and Forrest :30s and Longforms: exile new York
Editor: Steven Hathaway
Asssitant Editor: Molly Rokosz
Executive Producer: Sasha Hirschfield
Producer: Bruce Evyn

Editorial & finishing for video example: No. 6 and
Editor: Ryan Bukowski
Producer: Laura Molinaro
Executive Producer: Corina Dennison

Finish / special effects: the Mill new York
Chief Creative Director: Angus Neil
Executive Creative Director: Ben Smith
Creative Director: Gavin Wellsman
Creative Director: Corey Brown
Shoot Supervisor: Patrick Heinen
Colorist: Fergus McCall
Executive Producer: Rachel Trillo
Senior Producer: Nirad “Bugs” Russell
Coordinators: Sophie Mitchell & MIA LaLanne
2-D Leads (Caleb): Krissy Nordella
2-D Leads (Forrest): Burtis Scott
Typesetters: Corrie brown, Jamie Scott Kevan Lee, Rob Meade
Design: Bobby Ushiro

Music man
Executive Producer: James Dean Wells
Caleb :30 Composer: Theo DeGunzberg & Gordon Minette
Caleb LF Composer: Seth Fruiterman
Forest :30 Composer: Ed Dunn
If the forest Composer: Craig DeLeon

Audio post by mail man
Post Producer: Craig Caniglia
Engineer: Sloan Alexander

Age Progression Art: Phojoe
Age Progression: Jovey Hayes
Age Progression Art Direction: Emanuel Craciunescu

BTS shooting for the age of the students-the art Detroit production coils
Producer/Director: Marco Aluia
Operator: Patrick Elliott

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