Agency ads smartly to support all sorts of side projects, from the collection of fonts that mimic the handwriting of the deceased rock stars’ in the book-based accounts Instagram to summarize thousands of years of life.
These efforts tend to get political (as with many things these days), and the ad folk were weighing in Donald J. Trump long before he won the presidential election in 2016. Over the past two years, anti-trump passion in the projects was too often and that’s not including real ads from such brands as smirnoff and “Reebok” is designed to mock our President.
One art Director took a slightly different tack, creating an Instagram account dedicated to showcasing the images trump reimagined as different orange foods. Creator of @AdFreak trumpasfood spoke on condition of anonymity, but even staunch supporters of the President may be reluctant to admit her work is funny and visually inventive.
Who elected this cheato
AdFreak: what was your inspiration for this project? It was something to do with a client pitch or just the notion of trump as Cheetos?
Trump as food: this project was started some time ago, when trump was first elected. I felt so helpless and angry at a system that failed us so badly. So, that night, when I watched trump to win and stuffing my face with sad fries from a place called chubby chops on the street, I drew Cheetos trump. There were lots of jokes about the fact that he’s an orange and comparing it with the Cheetos, so I made my own version of this.
I would really like to tell you that it was some cool client field … to be honest, I really don’t think he’s going to go anywhere. The drawing was sitting on my computer for a long time, but then every time trump says something awful, I began to do a new illustration. I know these little cards are not to change anything in the real world, but it makes me feel a little better to throw some digs at him (mostly in the form of a bad pun), and I hope it makes other people feel better.
It is a pity that this guy is rife with stupidity
Why did you decide to continue working on it?
I really need a creative outlet that was just for me. I used to draw when I was younger, but who has storage space for art supplies in new York? I barely have enough space for furniture. So now I think I’ve become a trump card in orange foods.
I am also doing this project because it allows me to try out new illustration styles, which is pretty cool. I’m still trying to find their own style, so it was nice to learn different techniques and inspired other artists. I fell in love with these videos of the progress, where people make period of time as they create their posts. I always learn new/faster ways to do things from people on Instagram, and I don’t have to spend 50 years trying to get through lynda.com video. All so talented and friendly and we TRADED stickers and share dreams about the transformation of side gigs full time.
I know it’s a little late to carve pumpkins, but my pumpkins, it will be terrible
It became a kind of catharsis for you?
Completely. I was so angry with the whole administration is a trump, and it was a good way to take some of that anger. Last year was so hard, and it seems that something bad is happening in a week. This project was so responsive to all the shit in a meaningless way.
The next few years will not be easier
Looking at the evolution of the work, there surely is a more subtle (and less orange) as he went along. Now I feel that I almost look for his profile in every post.
So insightful, and I’m very impressed. In principle, in the beginning I had no idea what I’m doing, and I drew your face on the food. But as I started to do this more, I found it more interesting when they were an optical illusion instead of the obvious person. There’s something cool, something to think about positions and look to him for food. I’m also tired of drawing his stupid face.
It does not deal with us, so we should let this mango
You see the project continuing indefinitely?
I hope that this can continue indefinitely (trump as a food, not his presidency), and there is surprisingly a lot more orange foods than you think.
Gross year is almost over, and his promises were pretty flaky so far . . . I had some problems with that stupid croissant, anyone have any suggestions to make it better? Also happy New year to all!! I hope you all eat a lot of food trumps!
Do your employees know about the project? Does your Agency encourage such things or is it all the time?
My colleagues were there when the project began—from the very first Cheetos trump, before he even became Instagram page. I got these very cheap pins printed with Cheeto tramp on them and forced all my colleagues to buy them for $2 each. I have made a profit, like 5 cents and I owe it all to them. They were so supportive and caring, and to be honest, it was a little embarrassing the amount of gushing they do every time I post something new (JK, I love it).
I don’t know if my Agency officially recommends this per say, mostly because they don’t know it. But my boss seems to understand. I usually work on it when I’m home, so I can be pantsless and watching Netflix on one half of the screen and design on the other half. You know, normally.
He is really gone pasta point of no return
How to work on that to compare their work?
I work in Internet advertising with a client that has vector graphics, which is kind of what I illustrate in the first place. I did this for work and really got into it. It was fun and beat alignment of text in a web page. But sometimes working on this certainly tough and annoying. Especially because I spend all day on the computer at work, the last thing I want to do is spend more time on the computer.
But despite this, it is usually very nice. Nice to have the last word and not a piece of work that was Frankenstein-ed a bunch of people. All this ACE in the quality of the food, I don’t have to go through feedback from anyone. Not domestic accounts or reviews of the strategy and not from the client. Posts may be imperfect. I can do what I want— and honestly, that’s the best part.
You can view the entire feed @TrumpAsFood on Instagram.