Young people now account for 66% of the market for first-time homebuyers, and 99 percent of those looking for homes use the Internet to research properties. However, these 30-something-and-under buyers are doing more than googling a few keywords to find their dream homes. House hunters now including property hashtags and social media feeds in their search, and that’s just the tip of the iceberg.
The second largest search engine in the world, YouTube, and is also used to explore homes and communities. 86 percent of home buyers say they want to use the video to learn more about the specific community to which they are considering.
In this technological age, it’s important for home sellers and agents to stay active in social media in order to fuel the interest in new properties. Real voyeurism real estate will only continue to expand their channels on the Internet.
As a home seller using social media platforms such as Instagram or snapchat, to move real estate?
Imagine being able to show a list of detailed information to each pair of newlyweds in their 30s within a 20 mile radius. Although it would be impossible to perform in human, the ability to target Facebook posts and ads in their main demographics are invaluable. 69 per cent of estate agents use Facebook, because it works. Even if Facebook does not achieve results, he still has top-of-the-line Analytics that will help you understand what went wrong.
Try to write posts about what you sold initially at home. Share photos of your weekly grocery haul or your dog playing in the yard. Use Facebook gives you to draw a picture of what living in this house very much. Most likely, it can resonate with the buyer.
Among the content types, 52 percent of marketing professionals say that video content has a maximum return on investment. Manual download of district or home tour is able to attract the glances of the curious (that will boost your online brand and reputation), in addition, to make the listing easier for buyers to discover when they explore the territory.
Most major markets have skilled videography companies specializing in interior, exterior and drone footage of a staged home, helping sellers to attract potential buyers before they commit to a walk. When 300 hours of video are uploaded to YouTube every minute, it is very important to create content that will differentiate you from the rest of the real estate crowd.
What differentiates Instagram from other social networks? This is an opportunity to get instant feedback on the property and the neighborhood photographs. This is a great opportunity to experiment with different hashtags, titles, and styles of photography. You will know instantly whether or not that Mayfair-filtered kitchen backsplash picture resonates with your audience.
At the moment Instagram is the fastest growing social media platform, with 800 million monthly users. Make sure to max out your hashtags (you can have up to 30) to use in this ever-expanding community. And invite people to join in the conversation by including questions in the caption—it’s great for staying relevant in a society saturated with content.
Snapchat can’t offer much in the intelligence Department, but with 178 million daily users and counting, it still can have a big impact when it comes to selling your home. Every video and photo you send using the app disappears, it means that there is only a small window to create content that captures buyers eyes.
Taking a short day-in-the-life video of the inside of the house is the perfect place to start. This will help house hunters to visualize what living in space, as, during a demonstration of the range of services.
How to start crafting social media posts about the listing, observe the Golden rule: create content that you would like to read. Enthusiasm is contagious, even if it is the photo caption on Instagram. You never know when potential buyers might be scrolling through your feed.
Dario Cardile is the Vice-President, marketing growth of mortgage and real solutions provider property Altisource.