As an almost 40-year-old brand, Adweek has a rich history of following trends in business and career people write about us. We are proud to be clever and cocky enough to change with them to remain relevant and valuable to our audience.
We have adapted in ways and flourished. Now it’s time again to change for the benefit of our business community and we are passionate about.
I say, not community audience, because our content is consumed in a much more multichannel than ever before, and our chats in Twitter expands upon the events of the franchise is much more interactive as well. The community is also one of the three principles—the other two are context and subtext—something we seek to fill not only in content but in our culture.
But in order to really fulfil this community proposal, we need to know more about our members and their wants and needs from their relationship with the brand Adweek.
So that being said, Adweek announces today the launch of our new membership offers, Adweek about a new community-driven platform and all-access offer. The vision for our new platform will allow us to engage on a deeper level with our materials, but in the modern, digital-first way to connect with our community members directly. This in turn will help us to create new products and benefits for our readers who turn to us as the main source of information and understanding of how to do a better job in this complex and changing world.
So how will this work? Visitors Adweek.com you will be prompted to register to watch up to five pieces of Content per month for free, in addition to select content that is intended only for members of Adweek about. After they reviewed my five free articles, readers will be invited to become a member Adweek about.
Adweek digital Pro offers unlimited access Adweek.com (including searchable Content archive in 1993), digital edition Adweek magazines, invitations to “ask the editor” live sessions, early access to podcasts Adweek, discounts Adweek events, exclusive reports, and more. In Adweek Pro membership digital and print includes all the benefits of Adweek digital Pro, plus delivery of the print magazine Adweek. Membership plans start at just $6 for 12 weeks Adweek digital Pro.
The last two years there have been changes in the extent and pace that the media and marketing worlds have never seen before. Career and business hangs in the balance as our world transforms. And we are really at the beginning of this story of the generations arc.
New membership offers Adweek Pro and site updates announced today to help to follow the story through a more rigid, highly symbiotic relationship with our community that will help inform and direct our best-in-class Content, products and franchises.
It will be our honor to organize this community, and we know that membership will have its privileges.
Click for more from this issue this story first appeared in the April 30, 2018, issue of the magazine Adweek. Click here to sign up.