Alan O’neill: the extension office is the fruit of a peach ideas

  • Alan O’neill: the extension office is the fruit of a peach ideas
    Independent.t. E.
    There are countless ways for business to grow. Some of these include organic growth, which is about increasing sales and/or margin with existing customers or by reducing costs. What sales growth can involve new products related to the portfolio, more customers, increasing prices to hire more salespeople, and so on.
    https://www.independent.ie/business/small-business/alan-oneill-expanding-into-office-fruit-was-a-peach-of-an-idea-37185504.html
    https://www.independent.ie/business/jobs/article37185630.ece/2c6d2/AUTOCROP/h342/27more.jpg

  • Email

There are countless ways for business to grow. Some of these include organic growth, which is about increasing sales and/or margin with existing customers or by reducing costs. What sales growth can involve new products related to the portfolio, more customers, increasing prices to hire more salespeople, and so on.

Another option for growth through diversification. This can be a problem for any business, and the world is full of examples of successes and failures. Virgin is one of the exceptions where it benefits from its unique brand name to use in many ways. But virgin Cola was not such a positive outcome. Neither was Cosmopolitan yogurt, an offshoot of the international journal.

Other international brands such as Disney, with its expansion in theme parks, retail and cruise ships, works amazingly well. As Hewlett-Packard, when he ventured from the PC to the printer. So what’s the secret to a successful diversification?

The conditions for effective diversification

Donnelly fruit and vegetables in North co Dublin has diversified over the 39 years of its existence, with great success. Now one of the best wholesale fruit and vegetables in the country, they build for the future. In his case, the key ingredients for successful diversification has answered two key questions…

1 new business greatly improve or take away from the value proposition of your current business?

2 do Not use enough unique capabilities to give the company the right to success in a new market?

FruitBox.t. E.

FruitBox.t. E. is a newly-launched business for Donnelly, headed by Paul Hussey, of wholesale fruits and vegetables Manager. Based on a very strong health and Wellness revolution in society, FruitBox is a B2B business that delivers a box of fresh fruits directly to Your business.

As organizations look for innovative ways to engage their employees, this is a novel idea that also supports their health and well-being. Orders can be placed on a regular basis, say twice a week, or can be ordered in a short time and Delivered within a guaranteed 90 minutes.

Problems with the creation of new related business

New business to add to the value of the current business?

In a FruitBox concept was born from a number of speakers industry. One is the development of retail trade in Ireland is dominated by five major players. The acquisition of additional new customers less of an option. In addition, as this commodity business, prices, and, consequently, the field is very tight. And Donnelly also like that they built a B2B model, so that it does not infringe on existing retail customer base.

The name Donnelly just beginning recognized by the consumer, but has a strong reputation for quality and service for their life with its retail customers. Further, based on this reputation, he was interested to develop a proposal that is consistent with this strategy. The product mixture is an exact subset of the main portfolio in the wholesale collection.

Do not use the capabilities of the company?

Obviously, the skills of organization, such as purchasing, marketing, selling and delivery of fresh fruit and vegetables used in FruitBox.t. E. Any new suppliers or products are used. Products already in stock and some systems. People very experienced and skilled in what they do, so it seems a natural extension or contiguity to the main business Donnelly. Answering the two questions above, Donnelly went to the launch of a FruitBox.

New Multi-Start Business Tips

1, invest wisely: only significant investment in technology, packaging, and more recently marketing, startup concept. The team was smart in partnership with the new uber-Type services couriers called Zendfast. Headed by experts of the logistics industry, Declan Murray, Donnelly didn’t have to invest a penny into the vans and drivers.

When a customer places an order, the message is simultaneously sent Donnelly and Zendfast where Zendfast courier to pick up a box of Donnelly and delivery to the customer’s door. It was decided not to build an app at this time. It is assumed that all B2B clients will have free access to the desktop, so orders are placed online with a desktop or mobile device.

2 get the message out there, starting with a social media campaign just now, Donnelly is also outsourcing digital marketing specialist company called Effector.t. E. Recognizing that the marketing environment is very specialized, Donnelly decided to take this channel, taking comfort from the knowledge that it can be clearly measured.

Looking ahead, Donnelly may face the problem of using traditional marketing channels and not be so dependent on social media. Sector fairs, press, magazines, PR and radio are all worth considering at some point, as an increase in ambition.

Summary

Diversification in related industries is often very difficult to work for as long as you follow some careful steps in the initial planning stage. In my opinion, the key word here is “relevance”. To be related to their own business model and Your customers is important.

 

Alan O’neill-consultant to change and non-Executive Director. For 25 years he has supported global and iconic brands through change. Alan-oneill.com. Advice, business questions, Alan can be sent to sundaybusiness@independent.ie

Online Business Classes