Adobe acquires magento Commerce for $1.7 billion.

Adobe acquired in magento Commerce for 1.68 billion.

In magento Commerce cloud, which includes digital Commerce, order management, and predictive control—allow Adobe to integrate trade into their experience the cloud to increase B2B and B2C shopping experience, including in industries such as consumer goods, retail trade, wholesale trade, manufacturing and the public sector.

In addition, partners with magento to provide thousands of ready-made extensions, including payment, shipping, taxes and logistics, the company announced Adobe gives enterprises the ability to quickly increase and go through them.

On a conference call chief Executive and President Adobe going to make a special version said, “Commerce is an integral part of end-to-end customer service. … [Consumers] expect every interaction to be shoppable”.

Brad Rencher, Executive Vice President and General business Manager of digital experience at Adobe, said in Internet, “as we looked at our current portfolio, we saw an opportunity to add the next generation of trading opportunities for working with cloud.”

Customers in magento includes Canon, Helly Hansen, Paul Smith and Rosetta stone. A joint Adobe-magento clients include Coca-Cola, Warner music Group “Nestle” and “Katya Pacific”.

The head of magento, mark Lavelle will continue to lead the team of digital technologies Adobe business, reporting, Rencher.

In magento did not respond to a request for comment.

John Murphy, Executive Vice President and chief financial officer at Adobe, said in magento had revenue of $ 150 million in 2017.

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