Even when sitting in the sun, David Kolbusz is a man who values the darkness.
Adweek sat down with commercial Director at Droga5 London, to talk about your favorite ads of all time, and Kolbusz quickly name three campaigns and spots that, although vastly different, share the undercurrent of dark and surreal humor.
Check out the interview with Kolbusz above to make it fully to take, and then watch full labor he mentions below.
Kolbusz first in a list of Saatchi & Saatchi in London, “Beware the voices” campaign Monster.com in the UK, correct slogan, spots tells fascinating stories about the poor decisions made on the path to career growth, with a hook that monster offers more sound advice than your own inner monologue can.
Creative Director in the campaign of 2001, was a rising star named David Droga, Droga5 which is found five years later, work as Agency of publicis worldwide CCO between them.
Another spot Kolbusz looks back on fondly Guinness’ 2001 ad “Dreamer” directed by Jonathan Glazer, and established in London, AMV BBDO.
Kolbusz is a place often overshadowed by the Glazer’s more famous “Surfer” in the campaign, but he says, “Dreamer” is “just a little more strange, and there are levels to this. If you go back and watch it, there are many useful things there.”
For third place, Kolbusz quotes the campaign was so nervous, he actually thinks it’s “awful.” Of course, he is referring to the dark nature of the content, not the quality.
BBDO new York and the cable network G4 created several extremely dark spots on its midnight Spank programming block in 2006. In each, talking about the life of wild animals bone-chilling threats to those who may be planning to skip night lineup of shows. Kolbusz specially selects the “Home gym” (with mysteriously powerful deer) as the favorite, although all three of the Daniel Kleinman-Director spot worth revisiting: